Short Story – “MAGIC” – Installment #2

Hello! Here's part two of the story, "MAGIC"! You can find the first part of the story here. Enjoy the second installment of this "long-form" short story! MAGIC (Part 2) Before going out the next night, Alex debated with himself: Should he even go out tonight? What if there was a similar event? No, he …

(Somewhat) Short HORROR Script: “Dream-Story” by Cameron Reilly

For those with short attention spans, this script is a tad longer than my previous scripts. Not by much, mind you - but the few additional pages may lead to drowsiness. Or - because it is a horror script - it may lead to a heart attack. One or the other. You've been warned. Logline: …

In Medias Res: How We Perceive & How We Communicate

For anyone – anyone – seeking to tell a story, it is imperative that the reader, the viewer, the audience is captivated within the first eight seconds. That bears repeating: YOU HAVE 8 SECONDS. After that, you can consider yourself a forgotten footnote to the viewer as they scroll to the next high-octane bit of information …

“The Most Important Bill” – Short Script

Here's a quick 7-page story inspired by a video I saw on TikTok awhile back. It has elements of the inspirational story structure (which I outline in this article, here), as well as a bit of the in medias res structure commonly used in epic poems/tales. I hope you enjoy it! Script: The Most Important …

How to Write Inspirational Stories: What is Inspiration?

Whether the purpose of your story is to, ultimately, transform the viewer into a customer, or if it's to evoke a feeling of sadness, a bit of laughter, or if it's meant to speak pretentiously about the complexity of life, the concept of inspiration is never far. And “inspiration” is a concept well understood by …

Why Narratives Are More Important Than You Think – April 8, 2018

Recently I was rereading The Hobbit, written by a man who truly (I don't use this word lightly) understood and could utilize the most foundational elements of Story (down even to the particular level of linguistic mechanics), and I came across a scene that in a childlike, simplistic way defines why narrative is, at times, …

The RIASEC Model & Marketing Practice – March 11, 2018

The RIASEC model, along with the FFM, aren't discussed or referenced very often in marketing conversations. If I think from a different perspective than just mere curiosity, I think I can understand why: The models are abstract—they're based in deep psychology, as opposed to certain surface level experiments in consumer behavior papers describing specific audience …

HOW TO SEDUCE CONSUMERS THROUGH INDUCTION—February 28, 2018

Freud may be universally mocked for relating everything under the sun back to sex, but he gives me an excuse to talk to you about a few things that are sure-fire to keep your eyes glued to the words on the page: 1) Sex; 2) Hypnotic Induction; and 3) How the first two things relate to good copy and marketing.

The Five Factor Model — February 4, 2018

Hey Reader, I know, it's been awhile. But I've got some interesting posts planned for the future, so stay involved and updated. But let's get right into it. We've both got things to do, places to be. Today's topic: THE BIG FIVE Not to be confused with the sporting goods chain, the Big Five is …

My Copywriting Process – January 14, 2018

So—this is gonna be a long one: I've decided to detail out how I would go about the research into writing copy for a website home page. This is just an exercise. And the site I'm going to be using as a template is MedReps.com. MedReps's copy, by the way, is in no way bad …